About Us
People deserve better
Our story
Blue Herring’s two founders started where most others start in this industry: in an agency model that pushed consumers into buying insurance policies that netted the highest commissions, whether they needed them or not. We trained employees to sell, earned handsome bonuses for pushing certain products, and were flown around the world as a thank you for selling insurance. The only problem was, we weren’t sleeping well at night. Doing right by consumers had become secondary to making sales. Something had to change. So we created Blue Herring to bring radical transparency and honesty to life, disability, long term care, and annuities insurance sales, setting a new standard for the industry and putting our consumers’ best interests first. Always. And we’re sleeping like babies.
Our philosophy
Blue Herring exists today because of everything we saw during our years in the industry. To say that there’s room for improvement in this centuries-old industry is an understatement. Consumers and industry insiders alike are shocked when we educate people on the inner workings of purchasing life, disability, long term care, and annuities insurance. Our mission is to revolutionize the industry by increasing the ethical standard for life insurance sales while maintaining a level of transparency that’s never existed up to now. Quite simply, we tell the truth about what’s in our consumers’ best interests, even if it means our commissions are lower than the other guy’s. Why on earth would we do this? Because we believe that, once people understand what makes us different, they’ll never choose another insurance broker again. That’s just good business.
An extensive network of partners
Small, large, mutual, and public: We find the best policy from the best carrier, with no special interests.
Leadership
Zachary Taylor
Partner
Alex Grammatic
Partner
Alex is married, with two children that keep him busy all the time, from ballet classes to forest school. He and his wife love to explore new places and experience local culture. Alex is an avid fisherman, and he can often be found at his favorite spots offshore in the Atlantic. While his friends call him the luckiest fisherman they know, Alex would say his fishing success comes from hard-earned skill.
Luke O’Connor
Head of Operations
Luke O’Connor moved to Salt Lake City, Utah in 2018 with his wife and two cats, to pursue their outdoor passions more easily. When not working, he stays active and enjoys rock climbing and skiing with his wife and friends, depending on the season. Luke is a firm believer that a life lived outdoors is a life well-lived.
Join our team
Policy recommendations you can stand behind
Life, disability, long-term care, and annuity solutions that are always in your clients’ best interests.
Business Insurance
Whether you are a sole proprietor or one of many partners in a large corporation, our business, life, and disability insurance solutions will protect you, your company, your partners, and your heirs.
Personal Insurance
Individually owned life and disability insurance to protect your future earning power.
Trust & Estate Insurance
Don’t settle for just any insurance policy for estate and trust planning. Blue Herring is the attorney-preferred life insurance broker for trust-owned insurance.
