People deserve better

We expect more from the life and disability insurance industry. So should you.

Why fiduciaries and attorneys prefer Blue Herring


We collect all the data necessary to comparison-shop real prices for your insurance policy —not quotes based on a broker’s best guess.


We tell you everything you need to make the best decision, and we’ll share industry secrets you should know before you buy.


We only work with people looking for the best life and disability insurance policies at the best price. Period.

Get insurance prices you can trust

We’re setting the highest ethical standard for insurance sales in the country, so you can feel confident that you’re getting the best policy at the best price.