Partnering with Blue Herring

Our Story

Blue Herring’s two founders started where most others start in this industry: in an agency model that pushed consumers into buying insurance policies that netted the highest commissions, whether they needed them or not. We trained employees to sell, earned handsome bonuses for pushing certain products, and were flown around the world as a thank you for selling insurance. The only problem was, we weren’t sleeping well at night. Doing right by consumers had become secondary to making sales. Something had to change.

So we created Blue Herring to bring radical transparency and honesty to life and disability insurance sales, setting a new standard for the industry and putting our consumers’ best interests first. So you can feel confident in choosing us as your insurance brokerage partner.