Personal Life Insurance

Get the right life insurance policy for you, at a price you can trust.

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Why Blue Herring?

What is personal life insurance?

Personal life insurance provides a benefit to your heirs when you die. While many people have life insurance policies, they may not provide enough coverage to adequately support beneficiaries — and higher coverage can seem prohibitively expensive. The answer is Blue Herring’s independent underwriting model, which saves you money on the best policy for you.

How much personal life insurance do you need?

While all life insurance policies provide a benefit to your heirs, it’s important to keep these variables in mind when choosing your level of coverage.

  • Your age and health status
  • Ages of any beneficiaries
  • Your total debt burden, including interest
  • Your annual income
  • Projected income growth
  • The value of your assets
  • Future inflation
  • The potential impact of lost income

Blue Herring’s personal life insurance advantage

More Options

Unlike most online and traditional brokers, we’ll never push just one life insurance company.

Better Coverage

Our internal, unbiased life insurance specialists review all policy offers to get you the best coverage at the best price.

Prices You Can Trust

Our completely transparent process lets you feel confident that you’re getting the best possible rate.

See Our Process

Why Blue Herring?

We expect more from the life, disability, long-term care, and annuities insurance industry. So should you. Our fiduciary- and attorney-preferred independent underwriting model gives individuals, businesses, and financial advisors the transparency and leverage they need to get the right policies for their insurance plans, at significantly lower prices.

  • We comparison-shop real prices for your insurance policies — not quotes based on incomplete information.
  • We tell you everything you need to make the best decision, and we’ll share industry secrets you should know before you buy.
  • We operate as a team with companies, individuals, and advisors looking for the best insurance policies at the best price.
Solid background
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Meet your match.

Our extensive network of small, large, mutual, and public carriers positions us to find the best policy at the best price.

How to get started

Blue Herring is revolutionizing insurance sales with an unbiased, independent underwriting model that saves you money.

1. Answer a short online health questionnaire.
2. Complete a universally accepted independent medical exam.
3. Get real, accurate prices — not estimates — based on your health score.
4. Save 38% or more by getting the lowest possible price from each carrier.

Don’t take our word for it

Hear from the clients who’ve experienced the Blue Herring difference.

“Blue Herring is very responsive and willing to listen to my desires and goals. It’s good to have the sense that someone has my interests in mind, and I’m not just a number. Trust is key and it goes both ways. Well done Blue Herring.”
Bob S
“Blue Herring has been an invaluable resource in my professional life as throughout numerous pivots and growth moments. Zach in particular has shown up with an impeccable strategic mindset offering a steadfast partner in planning when the seas turned rough. I can’t imagine doing business without Blue Herring providing the unseen but critical infrastructure needed to thrive.”
Colin Boyd
“Zach has been patient and great to work with in helping us find the best options for my family and I.”
J J
“Alex was communicative and made sure all of my questions were answered. I would recommend reaching out to him if you were interested about the services he offers to see what he can do for you. I had a good experience and would recommend Blue Herring to others.”
Jamie
“Blue Herring has created a terrific "listen first, act accordingly" environment, and built a comfortable strategy around that, specific to my family’s needs.”
Jay Rushforth
“Zach has been excellent and continues to work hard to make sure my family and I are well positioned for our future and our goals. Zach has a knack for helping you understand what can at times seem very complicated. Overall I’ve been very happy with my time with Zach and Blue Herring.”
Jeffrey McLaren
“The process was smooth and seamless. Such a good idea to pre-qualify an applicant through MANY companies and then, once quotes come in, to then formally apply and do blood work/medical exam. Through this process, we found some excellent rates.”
Zac Kester
“Zach and the team at Blue Herring are the best I have worked with in their field (and raising the standard for financial services). Always a great experience!”
Maria Castellez
“Alex, Zach and the Team at Blue Herring have gone to great lengths to keep my family and I on the right track to a secure financial future. Admittedly, I’m not the best at keeping up with my own business. The follow through, updates and reminders have been incredibly helpful; to keep us on track and engaged. I’d 1000% recommend Blue Herring to anyone trying to increase their personalized connectivity with their financial portfolio.”
Michael Fawcett
“Zach is great! Very knowledgeable about his business and cares about the success of his clients. You can feel confident that he is looking out for your best interest with what ever he suggests. I can’t recommend him highly enough.”
Paul Stanley
“Zach and his team are true professionals: honest, prompt, and kind. It has been a joy being their client. It’s a great relief knowing that my best interests are in such great hands. I can’t recommend them highly enough.”
Scott Moreau
“Zach and the team help you plan for the future of your business whether you plan to stay in it or not. Very honest and trustworthy – have proven time and time again they have the client’s best interests on their minds.”
Shannon Foglia
“What a pleasure to work with Alex Grammatic of Blue Herring. He’s knowledgeable, honest and hard-working, and managed to get us the best insurance policy for the most reasonable cost. A win-win. My husband and I highly recommend doing business with Blue Herring.”
Sue Zelie
“Alex was knowledgable, presented choices, and discussed what various options meant for us. He was always available to answer questions and concerns via email or cell phone. We were confident that he would always follow through and check up on how things were going, and if we felt they were proceeding smoothly. He was professional and addressed our specific insurance needs. We would recommend Blue Herring and Alex Grammatic if your business has insurance needs.”
Victoria Sabo
“Zach and the team help you plan for the future of your business whether you plan to stay in it or not. Very honest and trustworthy – have proven time and time again they have the client’s best interests on their minds.”
Shannon Foglia
“The process was smooth and seamless. Such a good idea to pre-qualify an applicant through MANY companies and then, once quotes come in, to then formally apply and do blood work/medical exam. Through this process, we found some excellent rates.”
Zac Kester
“Zachary Taylor, of Blue Herring, provided my family with the security we needed to feel confident and prepared for the future. We highly recommend their services.”
Zachary Wise

Get insurance prices you can trust

We’re setting the highest ethical standard for insurance sales in the country, so you can feel confident that you’re getting the best policy at the best price.
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