Get Started
Request a quote
Total transparency. Complete control over the price you pay for insurance.
Blue Herring is the fiduciary-preferred life insurance broker. Our independent underwriting model gives you the power and leverage to determine the price you pay — not the insurance company.
Take the first step
Meet your match
Our extensive network of small, large, mutual, and public carriers positions us to find the best policy at the best price.
Don’t take our word for it
Hear from the clients who’ve experienced the Blue Herring difference.
“Blue Herring is very responsive and willing to listen to my desires and goals. It’s good to have the sense that someone has my interests in mind, and I’m not just a number. Trust is key and it goes both ways. Well done Blue Herring.”
“Blue Herring has been an invaluable resource in my professional life as throughout numerous pivots and growth moments. Zach in particular has shown up with an impeccable strategic mindset offering a steadfast partner in planning when the seas turned rough. I can’t imagine doing business without Blue Herring providing the unseen but critical infrastructure needed to thrive.”
“Zach has been patient and great to work with in helping us find the best options for my family and I.”
“Alex was communicative and made sure all of my questions were answered. I would recommend reaching out to him if you were interested about the services he offers to see what he can do for you. I had a good experience and would recommend Blue Herring to others.”
“Blue Herring has created a terrific "listen first, act accordingly" environment, and built a comfortable strategy around that, specific to my family’s needs.”
“Zach has been excellent and continues to work hard to make sure my family and I are well positioned for our future and our goals. Zach has a knack for helping you understand what can at times seem very complicated. Overall I’ve been very happy with my time with Zach and Blue Herring.”
“The process was smooth and seamless. Such a good idea to pre-qualify an applicant through MANY companies and then, once quotes come in, to then formally apply and do blood work/medical exam. Through this process, we found some excellent rates.”
“Zach and the team at Blue Herring are the best I have worked with in their field (and raising the standard for financial services). Always a great experience!”
“Alex, Zach and the Team at Blue Herring have gone to great lengths to keep my family and I on the right track to a secure financial future. Admittedly, I’m not the best at keeping up with my own business. The follow through, updates and reminders have been incredibly helpful; to keep us on track and engaged. I’d 1000% recommend Blue Herring to anyone trying to increase their personalized connectivity with their financial portfolio.”
“Zach is great! Very knowledgeable about his business and cares about the success of his clients. You can feel confident that he is looking out for your best interest with what ever he suggests. I can’t recommend him highly enough.”
“Zach and his team are true professionals: honest, prompt, and kind. It has been a joy being their client. It’s a great relief knowing that my best interests are in such great hands. I can’t recommend them highly enough.”
“Zach and the team help you plan for the future of your business whether you plan to stay in it or not. Very honest and trustworthy – have proven time and time again they have the client’s best interests on their minds.”
“What a pleasure to work with Alex Grammatic of Blue Herring. He’s knowledgeable, honest and hard-working, and managed to get us the best insurance policy for the most reasonable cost. A win-win. My husband and I highly recommend doing business with Blue Herring.”
“Alex was knowledgable, presented choices, and discussed what various options meant for us. He was always available to answer questions and concerns via email or cell phone. We were confident that he would always follow through and check up on how things were going, and if we felt they were proceeding smoothly. He was professional and addressed our specific insurance needs. We would recommend Blue Herring and Alex Grammatic if your business has insurance needs.”
“Zach and the team help you plan for the future of your business whether you plan to stay in it or not. Very honest and trustworthy – have proven time and time again they have the client’s best interests on their minds.”
“The process was smooth and seamless. Such a good idea to pre-qualify an applicant through MANY companies and then, once quotes come in, to then formally apply and do blood work/medical exam. Through this process, we found some excellent rates.”
“Zachary Taylor, of Blue Herring, provided my family with the security we needed to feel confident and prepared for the future. We highly recommend their services.”