Premium Financing Life Insurance

Should you use leveraged assets to buy life insurance?

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Why Blue Herring?

What is premium financing insurance?

Premium financing insurance is a strategy used to purchase permanent life insurance by leveraging assets to pay premiums. It is a high-risk strategy that should be entered into cautiously and slowly. At Blue Herring, we don’t recommend financing premiums for insurance. If you don’t have the money to pay for insurance, don’t borrow money to do it.

What are the risks of premium financing life insurance?

While these strategies are commonly used by traditional brokers, we believe most consumers should get a second and third opinion before entering into these contracts.

  • Today’s low interest rates are likely to increase over the course of your loan, leading to rising costs.
  • Traditional brokers are extremely well compensated for selling these policies, leading to conflict of interests.
  • Premium financing policies are built on unrealistic performance.
  • Premium financing insurance is a long-term commitment.
  • If your situation changes, you may become unable to meet your commitments.
  • Premium financing insurance requires additional collateral
  • Traditional insurance brokers push these strategies even if they aren’t right for you.

Potential benefits of premium financing

Possible Asset Liquidity

Instead of paying the premiums, you pay interest on the loan used to pay those premiums.

You Get Insurance Now

Rather than waiting to purchase insurance at a later age (thus increasing the cost), you can get it now.

Potentially Higher Return

Since you keep most of your cash in your pocket, you may be able to grow that asset at a higher rate than your loan interest rate.

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Why Blue Herring?

We expect more from the life, disability, long-term care, and annuities insurance industry. So should you. Our fiduciary- and attorney-preferred independent underwriting model gives individuals, businesses, and financial advisors the transparency and leverage they need to get the right policies for their insurance plans, at significantly lower prices.

  • We comparison-shop real prices for your insurance policies — not quotes based on incomplete information.
  • We tell you everything you need to make the best decision, and we’ll share industry secrets you should know before you buy.
  • We operate as a team with companies, individuals, and advisors looking for the best insurance policies at the best price.
Solid background
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Meet your match.

Our extensive network of small, large, mutual, and public carriers positions us to find the best policy at the best price.

How to get started

Blue Herring is revolutionizing insurance sales with an unbiased, independent underwriting model that saves you money.

1. Answer a short online health questionnaire.
2. Complete a universally accepted independent medical exam.
3. Get real, accurate prices — not estimates — based on your health score.
4. Save 38% or more by getting the lowest possible price from each carrier.

Don’t take our word for it

Hear from the clients who’ve experienced the Blue Herring difference.

“Blue Herring is very responsive and willing to listen to my desires and goals. It’s good to have the sense that someone has my interests in mind, and I’m not just a number. Trust is key and it goes both ways. Well done Blue Herring.”
Bob S
“Blue Herring has been an invaluable resource in my professional life as throughout numerous pivots and growth moments. Zach in particular has shown up with an impeccable strategic mindset offering a steadfast partner in planning when the seas turned rough. I can’t imagine doing business without Blue Herring providing the unseen but critical infrastructure needed to thrive.”
Colin Boyd
“Zach has been patient and great to work with in helping us find the best options for my family and I.”
J J
“Alex was communicative and made sure all of my questions were answered. I would recommend reaching out to him if you were interested about the services he offers to see what he can do for you. I had a good experience and would recommend Blue Herring to others.”
Jamie
“Blue Herring has created a terrific "listen first, act accordingly" environment, and built a comfortable strategy around that, specific to my family’s needs.”
Jay Rushforth
“Zach has been excellent and continues to work hard to make sure my family and I are well positioned for our future and our goals. Zach has a knack for helping you understand what can at times seem very complicated. Overall I’ve been very happy with my time with Zach and Blue Herring.”
Jeffrey McLaren
“The process was smooth and seamless. Such a good idea to pre-qualify an applicant through MANY companies and then, once quotes come in, to then formally apply and do blood work/medical exam. Through this process, we found some excellent rates.”
Zac Kester
“Zach and the team at Blue Herring are the best I have worked with in their field (and raising the standard for financial services). Always a great experience!”
Maria Castellez
“Alex, Zach and the Team at Blue Herring have gone to great lengths to keep my family and I on the right track to a secure financial future. Admittedly, I’m not the best at keeping up with my own business. The follow through, updates and reminders have been incredibly helpful; to keep us on track and engaged. I’d 1000% recommend Blue Herring to anyone trying to increase their personalized connectivity with their financial portfolio.”
Michael Fawcett
“Zach is great! Very knowledgeable about his business and cares about the success of his clients. You can feel confident that he is looking out for your best interest with what ever he suggests. I can’t recommend him highly enough.”
Paul Stanley
“Zach and his team are true professionals: honest, prompt, and kind. It has been a joy being their client. It’s a great relief knowing that my best interests are in such great hands. I can’t recommend them highly enough.”
Scott Moreau
“Zach and the team help you plan for the future of your business whether you plan to stay in it or not. Very honest and trustworthy – have proven time and time again they have the client’s best interests on their minds.”
Shannon Foglia
“What a pleasure to work with Alex Grammatic of Blue Herring. He’s knowledgeable, honest and hard-working, and managed to get us the best insurance policy for the most reasonable cost. A win-win. My husband and I highly recommend doing business with Blue Herring.”
Sue Zelie
“Alex was knowledgable, presented choices, and discussed what various options meant for us. He was always available to answer questions and concerns via email or cell phone. We were confident that he would always follow through and check up on how things were going, and if we felt they were proceeding smoothly. He was professional and addressed our specific insurance needs. We would recommend Blue Herring and Alex Grammatic if your business has insurance needs.”
Victoria Sabo
“Zach and the team help you plan for the future of your business whether you plan to stay in it or not. Very honest and trustworthy – have proven time and time again they have the client’s best interests on their minds.”
Shannon Foglia
“The process was smooth and seamless. Such a good idea to pre-qualify an applicant through MANY companies and then, once quotes come in, to then formally apply and do blood work/medical exam. Through this process, we found some excellent rates.”
Zac Kester
“Zachary Taylor, of Blue Herring, provided my family with the security we needed to feel confident and prepared for the future. We highly recommend their services.”
Zachary Wise

Get insurance prices you can trust

We’re setting the highest ethical standard for insurance sales in the country, so you can feel confident that you’re getting the best policy at the best price.
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